December 27, 2012
Burberry holiday campaign
The 2012 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
Retailers, brands and marketers used mobile advertising and marketing campaigns and programs to drive sales to stores, mobile destinations or online. Indeed, major marketers pulled out all the stops – SMS, QR codes, banner ads, rich media, search, geotargeted efforts, mobile Web, apps. promotions, price comparison, games and video – to attract holiday-oriented consumers on mobile.
“With each passing holiday season, mobile proves its value as not just a marketing medium but a great traffic driver to other channels,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.
“Mobile marketing campaigns and programs are getting smarter with a potent mix of convenience, branding, offer, location and timing – only strengths that the mobile medium possesses,” he said. “As more consumers shop on mobile, they are becoming more receptive to targeted messages that resonate. There's only one way for mobile marketing to go, based on what happened this holiday season, and that's up.”
So how did marketers, retailers, brands, agencies and publishers target consumers in the 2012 holiday season with their mobile marketing efforts? What would they not do again and what would they repeat? What surprised them most?
To answer key issues, Mobile Marketer has put together a free webinar on Thursday, Jan. 24 at 2 p.m. to 3 p.m. ET with participation from
Mobile Marketer associate editor Rimma Kats will moderate.
Fiksu is sponsoring the webinar. Please click here to register.
Holiday mobile marketing recap: What worked, what didn't and lessons learned
Date and time
Thursday, Jan. 24 at 2 p.m. to 3 p.m. ET
A recap of how brands, marketers, retailers, agencies and publishers incorporated mobile marketing strategy over the 2012 holidays, what went right and what could have been done better, surprises encountered and best practice for 2012.
What was the biggest surprise this past holiday season for mobile advertising and marketing?
What did retailers and marketers get right with mobile marketing in the 2012 holidays?
Retailers and brands that took full advantage of mobile during the holiday season
Popular holiday mobile marketing strategies to drive mobile commerce sales. Tactics and channels that work and do not work
The role of showrooming and price comparison this holiday season
Lessons learned from 2012
Ed Deutscher, ovp of digital commerce and emerging platforms, HSN
Parag Vaish, director of product management and marketing, NBC News Digital
Michael Boland, senior analyst and program director, BIA/Kelsey
Dave Martin, senior vice president of media services, Ignited
Jim Thomas, product marketing manager, Fiksu
Rimma Kats, associate editor, Mobile Marketer