Webinar on March 20: Forrester's four-step plan to create more engaging mobile experiences
February 24, 2014
SMS revenue to decline as messaging apps gain
Armed with smartphones, tablets, mobile apps and mobile sites, today’s mobile customers expect to get the information and content they want right now. They want it in context, and in quickly consumable form. They certainly do not want to have to punch in long streams of digits and letters to access content and commerce.
This free, hour-long webinar on Thursday, March 20 at 12 noon Eastern time will focus on a plan of attack for brands and marketers to craft and implement a successful mobile engagement strategy with consumers. Speakers are Julie Ask, vice president and principal analyst at Forrester Research and Steve Dille, senior vice president of marketing at Message Systems.
Given the complexity, it is not surprising that many marketers do not know where to start with apps and mobile engagement.
Hence, quite a few marketers are sitting on the sidelines just when they should be getting more aggressive about engaging with their customers via mobile to retain their business or even prospect for more.
Julie Ask, vice president and principal analyst at Forrester Research
The Forrester analyst will lay out a plan to get marketers to create more engaging mobile experiences for their customers.
This webinar is one in a series produced by Mobile Marketer to inform and educate retailers, brands, agencies, publishers and marketers on mobile advertising, marketing and media.
Date and time
Thursday, March 20 at 12 noon to 1 p.m. ET
A four-step process proposed by Forrester for marketers to create and implement a clear and effective mobile engagement strategy
How to identify the context
Designing the engagement experience
How to initiate a development strategy to optimize the whole mobile ecosystem for marketers
The process of analyzing results to monitor performance
Julie Ask, vice president and principal analyst, Forrester Research
Steve Dille, senior vice president of marketing, Message Systems
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.
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