Webinar on June 26: Forrester analyst outlines strategy to seize the mobile moment in the new fight for customers
June 5, 2014
Breaking hearts at Starbucks
The new battleground for customers is this mobile moment – the instant in which the brand’s customer seeks an answer. If the marketer is there for them, they will love the brand. But if the marketer is not there when an answer is required, it will lose the customer’s business. Both entrepreneurial companies and huge corporations are winning in that mobile moment. But that cannot be said for all.
In this free hour-long webinar on Thursday, June 26 at 2 p.m. ET, guest speaker Julie Ask, vice president and principal analyst at Forrester Research Inc., Catrina Boisson, director of customer communication services at Xerox, and R.J. Talyor, vice president of mobile at ExactTarget Marketing Cloud
, will discuss the mobile mind shift, how it is affecting corporate culture and offer examples of brands and retailers who are winning in the mobile moment.
“Mobile has reprogrammed your customers’ brains,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. “I believe that seems to be the chief conclusion of a magnificent study by Forrester Research of the mobile mind shift in a book of the same name.
“The challenge for most brands and retailers now is to engineer their business to win in the moment,” he said. “In other words, the answer has to be delivered on mobile the instant the customer requests that information. Not all marketers, though, have that battle-readiness for this new age of mobility.”
In this webinar
sponsored by ExactTarget, Ms. Ask will explain how marketers can exploit mobile moments with findings from her new book, The Mobile Mind Shift, based on 200 interviews with entrepreneurs and major companies across the globe.
Also, the webinar will explore how incorporating these mobile moments into an integrated and cohesive cross-channel customer journey is setting many marketers apart.
The webinar is one in a series produced by Mobile Marketer to inform and educate retailers, brands, agencies, publishers and marketers on mobile advertising, marketing and media.
Date and time
Thursday, June 26 at 2 p.m. to 3 p.m. ET
Forrester Research’s tips to seize the moment in the new fight for customers as the mobile mind shift continues unabated
Defining the mobile mind shift
How the mind shift is affecting corporate culture
Examples of marketers who are winning in the mobile moment
How to incorporate mobile moments into an integrated and cohesive cross-channel customer journey
Julie Ask, vice president and principal analyst, Forrester Research
Catrina Boisson, director of customer communication services, Xerox
R.J. Talyor, vice president of mobile, ExactTarget Marketing Cloud
Chantal Tode, associate editor, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.