ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile marketing week in review: Data mining and the Super Bowl

Author

Chantal Tode
Increasingly sophisticated data mining and its impact on mobile marketing was a big topic last week in mobile marketing, as evidenced by news from Kia and Google. For the full analysis, watch this video.

The other big story was Super Bowl advertisers? evolving mobile marketing strategies, with ads evolving into key digital engagement vehicles. 

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York