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Mobile marketing week in review: Broadening reach and oldies but goodies

Author

Chantal Tode
As mobile advertising continues to grow, big brands are also looking for ways to deliver a mass appeal, a growing trend that was apparent last week for the Super Bowl and from 20th Century Fox. At the same time, branded hashtags and banner ads showed their staying power. For the full analysis, watch this video. 

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York