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Campaign of the week: Mountain Dew immerses itself in VR

Author

Chantal Tode
Think virtual reality is a niche strategy? PepsiCo?s Mountain Dew, which has a far-reaching and smartphone-driven new approach, would say you are wrong. Watch this video for the full analysis. 

Campaign of the week
Chantal Tode is news editor on Mobile Marketer, New York