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Television

• ABC tackles in-app metrics with new measurement tool

  May 16, 2013

  ABC is aiming to get a better understanding of its mobile application users for advertisers with a new trial program with Nielsen, pointing to the growing interest in mobile video and display advertising.

• Can mobile save the TV star?: ABC launches live-streaming app

  May 14, 2013

  With traditional network television viewership continuing to plummet, ABC is the first network to make live content available to mobile users on a full-time basis via the new Watch ABC mobile application.

• Starz drives new series viewership via companion app

  April 15, 2013

  Starz is getting users hyped up about its new original series, “Da Vinci’s Demons,” through a new second-screen iPad application that aims to complement the viewing experience.

• ABC live streaming app could face significant scaling challenges

  March 21, 2013

  ABC is reportedly stepping up its mobile initiatives with a live streaming application. However, with issues around monetization and education, broadcasters still have much work to do to get content to users across smartphones and tablets.

• CBS rolls out full-episode streaming app to drive viewership

  March 19, 2013

  CBS has debuted a new iPhone and iPad application that streams episodes of its primetime, daytime and late-night programming.

• CBS connects users to programming with second-screen app

  January 4, 2013

  CBS is hopping on the second-screen bandwagon with a new iPad application that brings fans synced experiences for some of their favorite shows.

• Viggle, GetGlue merger points to need for consolidation in second-screen mobile marketing

  November 21, 2012

  Check-in application Viggle has acquired GetGlue in a move to consolidate the market for second-screen initiatives. Although the merger is a step in the right direction, marketers still have a ways to go when combining television and mobile campaigns.

• Mobile Web speeds up TV's second-screen adoption

  November 8, 2012

  There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.

• NBC Universal bets big on second-screen Zeebox app

  October 17, 2012

  NBC Universal is one of the first broadcasters to partner with the new application Zeebox to ramp up its second-screen experience.

• DirecTV teams up with Viggle to reward television viewers

  August 31, 2012

  DirecTV is delivering exclusive rewards to its customers for checking into their favorite television shows using the Viggle mobile application.

• Mobile: Television’s new companion

  August 15, 2012

  Mobile and television go hand-in-hand, especially when marketers tie the medium to a TV advertisement as a way to leverage both channels. While companies such as Shazam, Viggle and GetGlue have been strengthening their efforts, others are missing out on a big opportunity.

• Univision drives content consumption, ads sales with new mobile portal

  July 12, 2012

  Spanish-language television network Univision is redoubling its efforts in mobile via a new touch-optimized portal designed to drive content consumption and ad sales.

• Is multiscreen viewing making consumers more distracted than engaged?

  June 11, 2012

  Second-screen applications, sound recognition and SMS are just some of the ways that marketers are choosing to interact with consumers. However, with the shift in multiscreen viewing, marketers have to fight for users’ attention more than ever.

• ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative

  May 16, 2012

  ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.

• Why aren’t more brands using mobile in TV campaigns?

  May 14, 2012

  It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.

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