Viggle has reached a new milestone with its user base hitting the three million mark since its initial launch and consumers having checked into their favorite TV shows more than 250 million times.

Viggle is a second-screen media platform that rewards its members for watching their favorite TV shows. And, over the past year, the company has seen a steady rise in monthly active users.

?People love their favorite TV shows, and Viggle allows its users to get even more out of their shows by providing real rewards for the time users spend watching TV and fun, interactive games that make it even better,? said Greg Consiglio, president/chief operating officer of Viggle, New York.

?We're providing a real benefit to the TV audience so it's naturally taken off,? he said. ?Every consumer understands loyalty programs and Viggle is leading the way as the first TV loyalty platform.

?In addition, our most recent growth spurt has been driven from some exciting partnerships with ?The Ellen DeGeneres Show? and the National Basketball Association during the playoffs and the finals.?

Mobile growth
According to Viggle, from March to April, numbers grew from 601,457 to 667,907 monthly active users, an increase of more than 11 percent.

During May, monthly active users surged by 26 percent, to 838,189.

Overall, 29 percent of registered Viggle users were active in May.

Furthermore, the number of verified check-ins per month continues to climb. During the month of May, Viggle had a total of 24,932,949 check-ins, the largest number during a single month in the company?s history.

By June 10, users? average time spent in the app since launch was 68 minutes and 40 seconds per session.

To date, Viggle users have redeemed 1,824,043 rewards with a retail value to consumers of $13 million.

?TV-related, second-screen experiences will become even more tied to what's happening on-screen as well as the time spent in between live and DVR viewing,? Mr. Consiglio said.

?Our Viggle LIVE experience allows viewers to get points for answering trivia and polls that are tied to the TV program they are watching,? he said. ?These types of experiences will naturally become even richer as more developers and networks build engaging experiences that enhance programming.

?Second-screen experiences also allow talent, writers, producers, and networks to develop more meaningful, personal and interactive relationships with fans as these experiences increasingly enable social interactions while the show is airing as well as between airings.?

Looking forward
Going forward, Viggle is looking at a variety of different ways to build brand awareness, as well as further entice its users to check-in to their favorite shows.

?We're working with programmers to create even more unique, once in a lifetime TV experiences like being a contestant on a game show,? Mr. Consiglio said.

?We are hard at work on several major product releases that we will roll out over the next few months that will greatly enhance the Viggle experience for our users and provide increased value to our network, advertising, and retail partners,? he said.

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York