LAS VEGAS ? CNBC?s mobile operations are on a tear: Since its launch last October, the CNBC iPhone application has been downloaded 540,000 times and the BlackBerry icon 200,000 times. This week its Android application debuted with similar high expectations.

The CNBC mobile offering also includes a 21-month-old mobile Web site at http://m.cnbc.com or a redirect from any mobile device pointing to CNBC.com.

Advertisers on CNBC?s mobile products include an Interactive Brokers sponsorship across the entire iPhone application for a set time ? the standard practice ? and Scottrade on its mobile Web site.

Scott Drake, Englewood Cliff, NJ-based vice president of CNBC Digital Products & Technology, shares CNBC?s take on mobile in this interview at the International CTIA Wireless 2010 Conference:

What?s CNBC?s mobile focus this year?
For us it?s to be able to provide real-time market data, business news, analysis and insight on all digital platforms and on all devices.

Who?s your target audience?
It would be the C-suite, financial professionals, high net worth [individuals] and active investors.

Why would they choose to get their business news on mobile?
I just think the environment today, that people are on the go and they need their information when they need it.

Do you have a mantra at CNBC for news and information delivery?
It?s providing real-time market data, business news, analysis and insight to all platforms on every device.

How important is mobile to CNBC?
I think if you look at our demo, they?re early adopters and it?s a natural fit to provide the same level of quality news, information and insights on any platform.

What kind of advertising opportunities do you offer on mobile?
We have an agreement with MSN ? they sell our display ads on the mobile Web.

We also leverage our on-air platform sales team to sell across our 360[-degree] experience ? online, on-air and mobile.

What kind of ad units on mobile?
Interstitials and display banners.

You just launched an Android app for CNBC. Anything special about that?
We provide the most accurate quote on mobile platforms, with the ability to customize.

We want to leverage our global editorial team for the most up-to-date business news and analysis.

Any milestones achieved?
We've had 540,000 downloads of our iPhone app and 200,000 downloads of our BlackBerry icon.

Our mobile Web site has seen 21 months of year-over-year growth.

What?s the challenge you?re facing with mobile? What?s the message that?s not getting out there?
One, from the opportunity of engaging with the marketplace ? I don?t think [mobile is] well-understood and to be able to evangelize that to the advertising community.

And then, from a product side, just the diversity of platforms and different devices. It?s just difficult to create a consistent experience across all these channels and devices.