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Television

• Starz promotes show via multimedia iPad application

  January 5, 2011

  Starz is promoting the return of its show, “Spartacus: Gods of the Arena,” via an interactive iPad application that features multimedia video segments, director’s notes and cast photos.

• Lifetime taps mobile bar codes to increase viewership of new show

  November 2, 2010

  Lifetime Television is using 2D bar codes to promote the premiere of its new show “The Fairy Jobmother.”

• Hearst Television expands mobile local content initiatives

  October 13, 2010

  Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.

• Dish Network to stream live video via iPad app

  August 11, 2010

  Satellite television provider Dish Network has rolled out a version of its Remote Access application for the iPad with plans to include live video streaming by September.

• TV networks adapt to on-the-go viewers

  July 19, 2010

  Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.

• Mobile devices set to interact with TV: Analyst

  May 7, 2010

  As demand for connected devices expands, Internet-enabled televisions form a category poised for growth.

• MLB.TV drives new subscribers via free baseball weekend

  April 27, 2010

  MLB.TV offered free live streaming video April 24-25 to At Bat 2010 subscribers on the iPhone, iPod touch and iPad.

• Fox launches Glee app in conjunction with new season

  April 16, 2010

  Fox Digital Entertainment has debuted a Glee application in conjunction with the new season, letting users sing along with music from the show and create their own virtual glee clubs.

• Ad Council advocates safe driving via mobile TV campaign

  April 14, 2010

  The Ad Council announced at the National Association of Broadcasters Show that it will run a new mobile digital television campaign to inform viewers that “Buzzed Driving is Drunk Driving.”

• Discovery builds MythBusters brand with iPad app

  April 7, 2010

  Discovery Communications, which claims to be the No. 1 nonfiction media company, has launched its MythBusters application for Apple’s iPad to extend the show’s reach.

• Emirates airline sponsors Destination: Bollywood SMS initiatives

  April 5, 2010

  Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.

• Viacom’s Nickelodeon discloses mobile strategy

  March 30, 2010

  An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

• CNBC exec: iPhone app downloaded 540,000 times

  March 25, 2010

  LAS VEGAS – In this sit-down at the International CTIA Wireless 2010 Conference, a senior CNBC executive in charge of digital products discusses the business news network’s mobile strategy.

• MTV, VH1 to integrate social media into mobile entertainment

  March 25, 2010

  MTV and VH1 have partnered with foursquare to integrate social gaming across television, online and mobile entertainment.

• VH1 to raise money for Operation Smile with mobile giving campaign

  March 22, 2010

  VH1 teamed up with Operation Smile to promote its new reality show and encourage consumers to raise money for the organization.

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