Television
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Sesame Street debuts first iPhone app
December 2, 2009
Long-running children’s television show “Sesame Street” has launched its first mobile application in conjunction with its 40th anniversary.
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Spike TV uses mobile to promote new show, talks strategy
November 16, 2009
Spike TV has launched a multichannel campaign for its new comedy series “Blue Mountain State.” Mobile plays a big role.
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MTV, Verizon launch multiplatform TV series
November 13, 2009
MTV and Verizon Wireless have partnered to launch “Valemont,” a scripted television series that will air on V Cast.
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Fox uses mobile to promote Glee during hiatus
November 2, 2009
Fox is using mobile to promote its new comedy "Glee" during a fall hiatus.
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Fox Business launches iPhone app to extend brand
October 30, 2009
Fox Business has launched an iPhone application that features live streaming content to extend its digital brand.
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CW’s Vampire Diaries takes a bite out of mobile
October 28, 2009
The CW network is running mobile advertisements in ChaCha’s SMS program to promote the teen television drama “The Vampire Diaries.”
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SpongeBob anniversary special gets mobile simulcast
October 23, 2009
SpongeBob, Nickelodeon’s popular cartoon character, is turning 10 this November and the celebration has extended to the mobile platform.
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Kia Motors advertises within CW network’s new audience retention app
October 16, 2009
Automaker Kia Motors is one of the brands advertising within The CW’s new CWTV application for iPhone and iPod touch.
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MLB.com, Turner Sports, Fox Sports introduce mobile video for baseball playoffs
October 13, 2009
MLB.com is partnering with MLB postseason national television rights-holders Turner Sports and Fox Sports to offer interactive online and mobile video coverage of the MLB playoffs.
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Hooters claims SMS callout in TV spots upped sales by 32 percent
October 12, 2009
Restaurant chain Hooters of America’s use of text-message marketing within its video-on-demand commercial spots resulted in a 32 percent increase in sales during the program.
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Showtime lets consumers watch favorite shows via mobile
October 9, 2009
Showtime Networks is letting consumers watch some of the premium cable network’s most popular shows right from their mobile devices.
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NBC's Heroes places mobile at center of marketing strategy
October 5, 2009
NBC’s “Heroes” is extending its superpowers to mobile for a fourth year with exclusive content for wireless customers who are fans of the show.
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CBS, Sprint bring exclusive Survivor content to mobile
September 29, 2009
CBS Mobile and Sprint are extending the “Survivor” reality show franchise to the mobile jungle with new content on a mobile Web site and Palm Pre application.
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Wrigley’s Altoids first sponsor of Fox mobile TV show
September 25, 2009
Fox Mobile Studios has developed “Brainstorm,” a scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.”
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Fox animated series The Cleveland Show goes mobile
September 22, 2009
Fox's "The Cleveland Show" is heading to the mobile platform to join its parent show, "Family Guy."
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