Television
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Mr. Bean’s animated series extends global footprint with mobile
September 21, 2009
The popular animated "Mr. Bean" series will now be distributed via wireless carriers around the world as well as retailed via Mobile Streams’ mobile Internet retail stores.
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Bravo cable network relies heavily on mobile
September 16, 2009
Cable television network Bravo has a robust mobile strategy for its programs to better engage counsumers.
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CW turns to mobile banner ads, video to promote Melrose Place
September 14, 2009
In preparation for the relaunch of Melrose Place, television network The CW turned to mobile advertising to reach its target demographic.
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ESPN, Verizon stream live football games to mobile devices
September 14, 2009
As college football season heats up, Verizon Wireless and ESPN Mobile TV are teaming up to give fans the power to watch games from their mobile device on the V Cast video platform.
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NBC, UFC debut mobile TV iPhone apps
September 11, 2009
NBC Sports launched the Notre Dame Central application and the Ultimate Fighting Championship debuted a pay-per-view application, a signal that mobile television is on the up and up.
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Mobile promotions necessary for network TV: CBS
August 31, 2009
Television networks are increasingly turning to the mobile channel to drive audiences back to the TV screen for the debut of the fall season entertainment line-up.
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RDF Digital lets "Sleuths" TV show viewers participate via mobile
August 25, 2009
"Sleuths," a new children's television program, will let viewers participate and interact with the show using their mobile phones.
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CW exec speaks to mobile strategy
August 20, 2009
America's youngest skewing network, The CW, is embracing the ever-growing mobile channel, a network executive told Mobile Marketer.
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Discovery Channel debuts ad-supported mobile-video app
August 18, 2009
The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.
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Discovery launches Shark Week mobile channel on Flo TV
August 3, 2009
To celebrate the 22nd year of Shark Week, the Discovery Channel is bringing its full-length shark programs to Flo TV's live mobile television service.
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Universal Studios transforms iPhones into remote controls
July 21, 2009
Universal Studios Home Entertainment has turned Apple's iPhone into a remote control, allowing consumers to control content on their Blu-ray players via their handset.
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Fox runs mobile ads to promote Family Guy iPhone app
June 19, 2009
Fox Mobile Entertainment is running mobile advertising within iPhone applications on the Quattro Wireless mobile ad network to promote its new Family Guy iPhone app.
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iPhone OS 3.0 prompts Envivio’s mobile live TV offering
June 11, 2009
Envivio is taking advantage of the iPhone OS 3.0 with iLiveTV, a product that encodes and distributes mobile video for live and on-demand TV services.
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DTV transition will present mobile marketers opportunities
June 5, 2009
With the DTV transition only weeks away there still remains a great deal of uncertainty amongst consumers and brands alike as to what it really means. Will it affect mobile?
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MSNBC’s Rachel Maddow launches iPhone app
May 19, 2009
MSNBC.com has launched the Rachel Maddow Show application for the iPhone and iPod touch, offering consumers a new way to get Ms. Maddow's look at politics, pop culture and current events.
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