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Video

  • How to create Facebook videos that break through and get noticed

    July 25, 2016

    Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.

  • Nature Valley feeds Facebook engagement via sentimental video

    July 22, 2016

    General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.

  • Star Trek Beyond lands exclusive content on Atom ticketing app

    July 20, 2016

    Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.

  • Journeys, Amazon sponsor APMA live feed to get close to fans

    July 19, 2016

    Footwear retailer Journeys, Monster and Amazon have teamed up to sponsor the Alternative Press Music Awards and stream it on mobile devices to deliver a more personal viewing experience.

  • Spirits brands inject mobile video with new marketing flavor

    July 12, 2016

    As mobile video proves its ability to capture a wide swath of millennial consumers’ fleeting attention, alcohol marketers including Stoli Vodka are cottoning onto this tactic by consistently rolling out video-centric campaigns with a memorable twist.

  • Nat Geo Wild leans into mobile video for new series targeting millennials

    July 8, 2016

    National Geographic’s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.

  • Chipotle inspires loyalty sign-ups with mobile-optimized short film

    July 7, 2016

    Hoping to divert attention from its recent corporate setbacks, Chipotle Mexican Grill is directing consumers’ focus to its temporary summer loyalty program and fueling memberships by encouraging users to view a new mobile-optimized short film and sign up for Chiptopia rewards.

  • Top 10 mobile video campaigns of Q2

    July 5, 2016

    Dunkin’ Donuts, Hilton and USA Today are among the top marketers leveraging a bevy of modern video techniques to cut through an overload of content in the second quarter with technologies for unique mobile engagements.

  • Verizon goes full throttle with mobile for go90 reality series

    July 1, 2016

    Verizon is further disrupting traditional television programming by betting completely on mobile for its new competitive reality series, which will air on go90, be promoted by a mobile-only ad campaign and include calls-to-action via social and mobile platforms.

  • Advertisers should incorporate real-time content within live-stream ads

    June 27, 2016

    Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.

  • Sprite celebrates LeBron James with user-generated elaborate handshake videos

    June 21, 2016

    Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.

  • Bonnier Corp. automates short-form video to drive mobile monetization

    June 15, 2016

    Bonnier Corp. is expanding its mobile video coverage and increasing ad inventory by automating the process of repackaging special interest rich media for easy consumption on smartphones.

  • Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience

    June 14, 2016

    Dunkin’ Donuts commemorated the national rollout of on-the-go ordering for its DD Perks loyalty members by dropping clues on its Snapchat account and creating a dedicated landing page for the new application, featuring a 360-degree video of the world’s fastest Dunkin’ run.

  • OLG flips for mobile advertising with new vertical video campaign

    June 13, 2016

    Ontario Lottery and Gaming is targeting younger demographics by shifting a new ad campaign into a vertical format to follow the evolution of user behavior and engage consumers on social media platforms in a way that aligns with how they normally view content.

  • Mucinex cures pre-roll skipping with reverse psychology

    June 10, 2016

    Mucinex attracted 16 million views and drove a 250-percent lift in Google search volume with humorous TrueView YouTube video ads that saw the brand’s Mr. Mucus character insisting viewers use the skip button.

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