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  • We The Economy taps into mobile's potential for massive reach

    May 22, 2015

    Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.

  • Banana Boat showboats power of mobile video via digital postcard

    May 21, 2015

    Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.

  • MLB swings at storytelling home run with embrace of Snapchat

    May 15, 2015

    Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.

  • Churchill Downs turns Kentucky Derby fans into commentators via mobile video

    April 29, 2015

    The Kentucky Derby and the Churchill Downs racetrack are partnering with AOL.com to roll out a social media contest asking mobile users to display their commentating skills by uploading a video announcing final moments from previous Derby races to Vine, Twitter and Instagram, showing how marketers can take a unique angle with their mobile video campaigns.

  • The Frye Company crafts authentic consumer connection with Instagram docuseries

    April 22, 2015

    Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer.

  • Kmart extends streak of irreverent social videos with Lounger Games

    April 21, 2015

    Kmart continues to leverage social video to generate laughs and brand awareness, this time with an hour-long video of two guys doing nothing that supports the launch of the Joe Boxer Inactivity Tracker.

  • Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

    April 16, 2015

    NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

  • StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video

    April 15, 2015

    NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.

  • Bud Light matches native video with Tinder to reach mobile daters

    April 6, 2015

    Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.

  • Chevrolet rides mobile surprise-fest to engagement heights on YouTube

    April 6, 2015

    General Motors’ Chevrolet brand leveraged video and social media to attract 3 million viewers on its YouTube channel and 1.5 million impressions with an April Fools' Day multimedia surprise-fest that dramatized the power of mobile to drive brand engagement.

  • Mountain Dew lifts veil on brand with Periscope live stream

    March 30, 2015

    When Twitter debuted its new video live streaming application Periscope last week, PepsiCo’s Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level.

  • CNBC Android users can finally stream TV programming on app

    March 30, 2015

    NBCUniversal’s business news channel CNBC has redesigned its Android application with a focus on the new TV Anywhere feature to better reach more viewers who are strapped for time.

  • GOP presidential hopefuls tap Meerkat to transform political campaigning

    March 27, 2015

    Leveraged by former Gov. Jeb Bush, Sen. Rand Paul and other potential presidential candidates, Meerkat stands to become the defining tool of the 2016 election campaign, taking over where Twitter left off in 2012.

  • Pepsi becomes positive symbol for families in video reunion campaign

    March 2, 2015

    Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.

  • Canon’s video campaign sees 77pc completion rate on mobile

    February 12, 2015

    Camera manufacturer Canon recently ran an omnichannel video campaign to boost engagement with its customers and saw a 77 percent completion rate of the video on mobile channels.

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