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Video

  • Old Spice muscles in on personal care with interactive game

    July 2, 2015

    Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews – and his muscles, in particular – to support its body washes and body sprays.

  • Tecate Light taps YouTube’s Playlist Cards for sequential storytelling

    June 24, 2015

    Heineken’s Tecate Light beer brand is an early adopter of YouTube’s new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.

  • Can Facebook challenge YouTube’s dominance on mobile video?

    June 23, 2015

    YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.

  • QSR chains find right marketing ingredients in mobile video

    June 22, 2015

    As Hooters makes its debut on Snapchat, more quick-service restaurants are turning to mobile-optimized videos to serve snackable ads to millennials and boost sales.

  • Samsung sponsors Vimeo films to make a connection through storytelling

    June 22, 2015

    Samsung and video-sharing platform Vimeo have partnered to create a film series centered around the theme of communication to connect with consumers through a storytelling approach on social media.

  • Big Brother offers live streams on mobile to continue building ratings

    June 18, 2015

    CBS’ long-running reality game show, Big Brother, is pulling out all the stops to drum up ratings for its latest season, focusing on mobile to give fans access to exclusive content and live feeds on CBS All Access.

  • Amazon streams first episode of Catastrophe on Facebook

    June 16, 2015

    Amazon’s on-demand streaming service is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move designed to drum up excitement surrounding the show and help Amazon Instant Video better compete with Netflix and HBO.

  • We The Economy taps into mobile's potential for massive reach

    May 22, 2015

    Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.

  • Banana Boat showboats power of mobile video via digital postcard

    May 21, 2015

    Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.

  • MLB swings at storytelling home run with embrace of Snapchat

    May 15, 2015

    Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.

  • Churchill Downs turns Kentucky Derby fans into commentators via mobile video

    April 29, 2015

    The Kentucky Derby and the Churchill Downs racetrack are partnering with AOL.com to roll out a social media contest asking mobile users to display their commentating skills by uploading a video announcing final moments from previous Derby races to Vine, Twitter and Instagram, showing how marketers can take a unique angle with their mobile video campaigns.

  • The Frye Company crafts authentic consumer connection with Instagram docuseries

    April 22, 2015

    Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer.

  • Kmart extends streak of irreverent social videos with Lounger Games

    April 21, 2015

    Kmart continues to leverage social video to generate laughs and brand awareness, this time with an hour-long video of two guys doing nothing that supports the launch of the Joe Boxer Inactivity Tracker.

  • Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

    April 16, 2015

    NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

  • StyleHaul, Whistle Sports execs: Collaboration boosts ROI for mobile video

    April 15, 2015

    NEW YORK - Cross-functional collaboration, with mobile video in a key position, fuels the greatest return on investment on campaigns that target smartphones, tablets and mobile Web sites, executives with StyleHaul and Whistle Sports said at Forrester’s Forum for Marketing Leaders.

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