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Video

• YouTube makes premium video play, opening up mobile advertising opportunities

  May 13, 2013

  As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

• YouTube must scale mobile business as digital video views take off

  March 22, 2013

  While YouTube has done a good job so far of addressing its growing mobile user base, the revelation that the total number of active users recently reached one billion for the first time points to the need for the company to quickly scale up its mobile efforts or risk getting left behind in this fast moving segment.

• Conair drives 800K mobile video views by offering app users digital rewards

  March 19, 2013

  Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over seven weeks by offering users a way to earn digital rewards in exchange for engaging with the brand's content.

• Mobile video goes social, opening up new opportunities for marketers

  February 14, 2013

  With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?

• GMC mobile video campaign generates 42pc brand recall rate

  February 14, 2013

  General Motors Co. recently ran a mobile video advertising campaign that points to the effectiveness of using the medium for brand awareness and recall.

• Is mobile video the new TV commercial?

  February 11, 2013

  With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

• Making the most of a mobile video pre-roll

  January 11, 2013

  Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

• Has mobile video’s appeal faded?

  December 4, 2012

  Marketers are increasingly incorporating different channels such as SMS, QR codes and augmented reality into their marketing efforts to drive user engagement. While mobile video was once an immediate go-to, it seems the channel has been put on the back burner.

• Measuring mobile video beyond the click-through rate

  November 2, 2012

  Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.

• Procter & Gamble’s Tide eyes mobile video for multichannel engagement

  October 19, 2012

  Tide is running in-stream mobile video advertisements aimed at striking a match with football fans this season.

• AdColony exec: Mobile video leads to action

  October 3, 2012

  NEW YORK – An AdColony executive at the Mobile Marketing Association’s SM2 conference said that whether it is a search or purchase decision, mobile video drives action.

• Grand-Am racing engages fans via mobile using video streaming

  September 25, 2012

  Professional car racing organization Grand-Am Road Racing has launched mobile and tablet applications to make race content available wherever fans are and to drive engagement with the brand.

• Mobile video is linchpin for marketing success

  August 20, 2012

  Marketers in all verticals have been incorporating mobile video into their efforts. Whether the goal is to drive brand awareness or purchase intent, mobile video is on the rise and companies are increasingly allocating their television advertising dollars to the emerging channel.

• Volvo, Clinique, Dell video ads earn viewers free mobile Internet service

  July 6, 2012

  Brands such as Volvo, Clinique and Dell are reaching on-the-go users with video ads that can be watched in exchange for free mobile Internet service.

• PepsiCo’s Mountain Dew pushes mobile video in multichannel initiative

  June 27, 2012

  PepsiCo’s Mountain Dew is using mobile video as part of a broader marketing campaign that aims to connect the company with on-the-go consumers.

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