Sony's controversial film The Interview is available for view on mobile devices via Internet streaming through digital media company Kernel.

The film, which was dropped from many U.S. movie theatres due to abroad threats, is highly sought after since its removal. As mobile devices become more of a prominent channel for watching videos, Kernel can most likely reach more consumers by offering a solution compatible with those devices.

?When the opportunity arose for Kernel to release ?The Interview,? the challenge was how to get this done while keeping people?s information safe,? said Andy Martinez, chief technology officer and co-founder of Kernel. ?The best way is just not to collect anything beyond the minimum payment details necessary to prevent fraud and ensure quality customer support.?

The film will be available for $5.99. Kernel believes it has a trusted Web-streaming platform that provides an outlet for premium viewing of the film by movie fans.

To view the film, customers can visit www.seetheinterview.com, where they can instantly view the movie in a browser, any mobile device or connected TV. 

The Interview is available for a two-day rental for $5.99 from 10 a.m. on Wed., Dec. 24 through Jan. 8 at 11:59 p.m.

Kernel claims that security is its number one priority. To provide as secure of an experience as possible, Kernel has partnered with Stripe, a payment processer that processes billions of dollars each year for companies such as Facebook and Twitter.

Many marketing efforts are seeing high engagement rates via the mobile channel.

With strong engagement rates in its first year, Philips? Designed to Play mobile campaign for its razors is being extended with a few tweaks to enhance the performance and better reach young, tech-savvy consumers with fun, interactive videos.

Campaign partners Ogilvy & Mather Duesseldorf and Rapt Media are enhancing the features and adding more videos to continue engagement. During the Designed to Play campaign?s first year, the average mobile interactive video viewing time exceeded five minutes, and developers believe the different routes continued engagement and kept viewers watching for longer periods of time (see story).

Leveraging video is also a nice way to reach millennials.

Bud Light and Budweiser are among big beer brands that have poured more than $23 million into YouTube videos in the past year to engage millennials who favor craft brews, according to a report from Strike Social.

Bud Light drank up the most YouTube views for its videos - 120 million - and had 15.4 million earned views, while companion brand Budweiser achieved the highest level of engagement, 57.2 million earned views on 106 million total views. The statistics reflect how brand marketers are grasping that reaching the important millennial demographic requires engaging them on mobile and in a place close to their hearts ? YouTube (see story).