Today's headlines

By Mickey Alam Khan

PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of active consumers.

By Mickey Alam Khan

Verizon Wireless spurned Google's Android open handset platform for a Linux-based consortium in a move that effectively ensures that power is not concentrated in one entity's hands.

By Mickey Alam Khan

Virgin Mobile USA has extended its Sugar Mama mobile advertising program to Facebook, the world's No. 2 social network after MySpace.

By Mickey Alam Khan

Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.

By Gabrielle Kalika

A new study claims that mobile digital commerce services will grow to $1.1 billion by 2012, up from $1.1 billion in 2007.

By Len Shneyder

Eighty-five percent of the U.S. population is paying one carrier or another, but it also means that 85 percent of the population can receive smart and targeted content from savvy marketers.