Today's headlines

By Mickey Alam Khan

Bank of America has inaugurated the next phase of its Bank of Opportunity advertising campaign which will push mobile as one of the options available to consumers.

By Mickey Alam Khan

The feared Carl Icahn has now set his sights on Yahoo Inc. after the online giant spurned an improved acquisition offer from Microsoft Corp. What does a corporate raider's letter read like?

By Mickey Alam Khan

Pan-European mobile operator Blyk is using Airwide Solutions' Mobile Advertising Solution to support its business through targeted ad insertions aimed at its Generation Y customer base.

By Mickey Alam Khan

The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation's leading interactive marketing show organizer to take that concept to Miami.

By Staff reports

Gameloft has signed an agreement with the National Basketball Association to create and publish a couple of games for mobile phones.

By Dave Sloan

With SMS-voting on the “American Idol,” SMS marketing has proved to have high-volume potential. But mobile video will be more effective at communicating a brand message than a few text characters.