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2008 Mobile Marketing guide. http:www.clickatell.com



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Today's headlines


Content
Jerry Springer Show goes mobile

 

By Giselle Abramovich

NBC's "Jerry Springer Show" is bringing its television scandals to mobile phones, albeit with more innocent stuff first.

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Email
Momail lets users mobilize Web mail

 

By Giselle Abramovich

Momail has launched a Mobile Postman to mobilize Hotmail, Gmail and Yahoo Mail to make it easier for users to access their email accounts while on-the-go.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Research
Formats, pricing issues hinder mobile ad spend volume: Study

 

By Giselle Abramovich

A new study claims that although companies seem to be spending more of their ad budgets on mobile advertising, mobile ad revenues probably won't reach significant volume until 2010.

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Carrier networks
Sprint, Samsung approve mobile WiMAX tech for commercial use

 

By Mickey Alam Khan

Samsung Electronics Corp.'s mobile WiMAX infrastructure and devices have passed muster with wireless carrier Sprint's commercial acceptance standards.

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Columns
End user is key when designing mobile content

 



By Nisheeth Mohan

The mobile market is exploding with new technology and new content. However, mobile content is successful only when it is easily discovered and quickly delivered.

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Editorials
Mobile is gap marketing

 

By Mickey Alam Khan

What's the mindset of consumers when they are on the mobile phone? What's their approach to mobile content, commerce and marketing? How to tap into that? The answer lies in gap marketing.

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2008 Mobile Marketing guide. http:www.clickatell.com

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