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2008 Mobile Marketing guide. http:www.clickatell.com



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Today's headlines


Messaging
Rolling Stone mobilizes print ads

 

By Giselle Abramovich

Rolling Stone is using SnapTell's Snap.Send.Get mobile marketing service to convert print ads in its magazine into mobile interactive ads.

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Content
Cartoon Network content coming to kajeet kids

 

By Giselle Abramovich

Viacom's Cartoon Network will be bringing its television content to tweens' phones via mobile service provider kajeet.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Advertising
Microsoft to serve ads on Windows Live Search, Messenger and Hotmail

 

By Giselle Abramovich

Since Microsoft Corp. gave up trying to seduce Yahoo - at least, overtly - the software giant has been working toward strengthening its presence in mobile.

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Video
Velti, Vantrix partner on ad-sponsored mobile video content platform

 

By Giselle Abramovich

Mobile specialists Vantrix and Velti have partnered to offer brands, wireless carriers and media groups a mobile marketing platform with video capabilities.

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Messaging
Miami radio station doubles VIP listener database via SMS contest

 

By Giselle Abramovich

When Miami-based Power 96 FM commissioned HipCricket for a mobile campaign, the radio station never even dreamed of having more than 4 million listeners interact with the brand.

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Banking and payments
Fidelity National Information Services enters mobile banking

 

By Mickey Alam Khan

Fidelity National Information Services Inc. has introduced mobile banking services for its institutional clients.

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Social networks
Social network Friendster goes mobile

 

By Gabrielle Kalika

Friendster Inc., one of the top five social networks online, has gone mobile.

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Advertising
New mobile site for Malta targets tourists

 

By Mickey Alam Khan

The Malta Tourism Authority has launched its first mobile Internet site to target British travelers looking for a European holiday destination.

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2008 Mobile Marketing guide. http:www.clickatell.com

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