Today's headlines

By Gabrielle Kalika

Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."

By Giselle Abramovich

Sony Ericsson will use five-time Grammy Award-winning pop icon Usher as the spokesman for the company's “Sony Ericsson Walkman Music Phone” campaigns in North America.

By Mickey Alam Khan

A respected management consultancy expects 60 percent annual growth in mobile advertising over the next five years, making that channel the next major digital media platform for brands.

By Gabrielle Kalika

AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA's WAP banner ad inventory.

By Giselle Abramovich

New research claims that mobile search ad spend will reach $445 million this year, accounting for more than 34 percent of total mobile ad spend.

By Giselle Abramovich

Mobile publishers and wireless carriers can learn a lesson from Google, which opened its doors to third-party ad serving. If you want to scale, open up and get third-party vendors working for you.

By Giselle Abramovich

Cartoon Network is owned by Time Warner's Turner Broadcasting and not Viacom, as was stated in yesterday's story. We apologize for the mistake.