Today's headlines

By Giselle Abramovich

A Puma mobile video ad campaign promoting the sportswear maker's soccer shoe increased awareness of the Puma V1.08 product.

By Mickey Alam Khan

VeriSign Inc. claims that all single-day and quarterly mobile messaging records in its Mobile Messaging Index for the first quarter have been shattered.

By Giselle Abramovich

Telecoms company Primus saw a 7.5 percent click-through rate for a mobile banner campaign centered on its Global Talk long distance service.

By Mickey Alam Khan

Interpublic Group of Companies Inc.'s Ansible agency has tapped CommerceTel to launch interactive mobile marketing campaigns for its clients.

By Staff reports

MLB.com reached a milestone yesterday when it announced that the site has reached almost 12 million page views from mobile phones in a single day.

By Giselle Abramovich

What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.