May 27, 2008

Today's headlines

BBC America garners 40 percent opt-in for mobile effort
Xbox game promo results in 8.3 percent click-through
Vendor to serve mobile videos in Home Depot stores
Verizon Wireless ranks highest in customer satisfaction: J. D. Power
Jamba sees growth in downloads, impressions after mobile campaign
Using short codes for customer feedback

Advertising
BBC America garners 40 percent opt-in for mobile effort

By Mickey Alam Khan

A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.

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Advertising
Xbox game promo results in 8.3 percent click-through

By Giselle Abramovich

Activision, publisher of the Guitar Hero III game, promoted the launch of the Xbox console game, targeting mobile gamers assuming they have a higher propensity toward other forms of game play.

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Video
Vendor to serve mobile videos in Home Depot stores

By Mickey Alam Khan

A mobile video effort for Safety Quick Light LLC's lighting product goes live by June 3 in 100 Home Depot store locations in Florida.

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Carrier networks
Verizon Wireless ranks highest in customer satisfaction: J. D. Power

By Giselle Abramovich

A J.D. Power and Associates report claims that Verizon Wireless ranks highest in customer satisfaction for wireless data services.

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Advertising
Jamba sees growth in downloads, impressions after mobile campaign

By Giselle Abramovich

A campaign from mobile content provider Jamba drove prospects to its WAP site and is said to have resulted in 56,000 impressions.

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Editorials
Using short codes for customer feedback

By Mickey Alam Khan

Customer feedback is the best way to know how a brand is perceived in the marketplace. Does mobile have a role to play in this era of instant diss?

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