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Today's headlines


Banking and payments
H&R Block mobilizes cardholder accounts

 

By Giselle Abramovich

H&R Block is letting its Emerald Prepaid MasterCard customers access their accounts using a mobile device.

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Research
Consumers prefer mobile advertising with incentives: Study

 

By Mickey Alam Khan

The mobile sector comes off looking good in a new Harris Interactive study on consumer attitudes toward the economy and technology in this economic downturn.

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Commerce
Barnes & Noble goes mobile

 

By Giselle Abramovich

Barnes & Noble Inc., the nation's leading bookseller brand, has launched B&N Mobile, a mobile commerce site accessible via any mobile device with a Web browser.

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Marketing
Targeting boomers via mobile makes sense

 

By Giselle Abramovich

Although younger consumers are often believed to be at the forefront of mobile technology, baby boomers are also embracing mobile. Marketers should take advantage of that.

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Commerce
Cold Stone Creamery shop offers mobile coupons

 

By Giselle Abramovich

New York's Cold Stone Creamery at Astor Place has partnered with 8coupons to offer 8-cent ice cream scoops to its customer base.

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Research
Smartphones win over mobile Internet devices: Study

 

By Mickey Alam Khan

New research shows that the smartphone is emerging as a clear winner among productivity tools as categories of mobile devices converge.

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