Today's headlines

By Mickey Alam Khan

The Hyperfactory broke its first mobile marketing campaign for a TV series with the launch of a mobile fan club for “In Plain Sight,” a new witness-protection drama from USA Network.

By Giselle Abramovich

Pizza delivery franchise Papa John's is giving British mobile consumers an opportunity to win a year's supply of pizza to engender loyalty with its target market.

By Mickey Alam Khan

The growing popularity of smartphones packing all sorts of bells and whistles has jacked up the average price for mobile phones.

By Giselle Abramovich

Mortech has mobilized its Marksman Mobile platform, letting loan officers access CRM applications and product and pricing engines on their mobile phones.

By Giselle Abramovich

LiveWire Mobile, a provider of managed personalization services for wireless carriers, has launched its ringtone service on 3 UK.

By Michael Weaver

I believe there is such an obvious case for marketing in mobile which will benefit all parties that any brouhaha makes little sense.