Today's headlines

By Giselle Abramovich

German luxury automaker BMW's mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand's WAP site for Britain.

By Giselle Abramovich

Verizon Wireless has partnered with Screenvision to introduce a text message polling program for moviegoers.

By Mickey Alam Khan

Mobile widget platform Zumobi launched its latest release for the Windows Mobile operating system to give users more flexibility on the content they choose.

By Giselle Abramovich

Pelago's mobile social discovery service Whrrl is now available to BlackBerry users.

By Mickey Alam Khan

American List Company has formed a new division to manage SMS and email lists as part of its multichannel focus.

By Mickey Alam Khan

What can marketers learn from a Norwegian interactive agency's work for a fast food chain?

By Gabrielle Kalika

Whitepages.com plans to acquire voice and mobility product provider Snapvine.