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Today's headlines


Carrier networks
How will the Verizon-Alltel deal affect mobile marketing?

 

By Mickey Alam Khan

Verizon Communications' decision to buy wireless carrier Alltel for $28.1 billion has set many tongues wagging. Three industry analysts weigh in on the deal's implications for the mobile ecosystem.

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Messaging
AT&T to sponsor Nashville Star show

 

By Giselle Abramovich

NBC's “Nashville Star” fans will be able to text in their votes this season for the first time since the show's creation.

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Gaming
Greystripe ads see 10.1 percent average click-through rate

 

By Giselle Abramovich

Mobile game developer Greystripe revealed that of its 65 million game downloads worldwide, 75 percent are from people ages 18-34.

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Advertising agencies
Buffalo Bills' Toronto Series goes mobile

 

By Giselle Abramovich

Interactive agency JHG will conduct a mobile campaign centered on the Buffalo Bills' Bills Toronto Series.

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Database/CRM
Harrah's casino uses mobile to promote concert series

 

By Mickey Alam Khan

Harrah's Council Bluffs casino and hotel is running a pilot program using mobile marketing to promote this year's Stir Concert series.

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Columns
How to get the most bang for your mobile advertising buck

 



By Tony Nethercutt

You know you can run both text link ads and graphical banner ads. You may be wondering if there are any tips on how to get the best performance from these ads.

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Database/CRM
Correction: Lighthouse List Co. opens division for SMS/email list management

 

By Mickey Alam Khan

Lighthouse List Company has formed a new division to manage SMS and email lists as part of its multichannel focus, and not American List Company, as mentioned yesterday. Apologies.

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