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Today's headlines


Manufacturers
New Apple iPhone is marketer-friendly

 

By Mickey Alam Khan

Apple Inc. announced the launch of a new 3G iPhone that's not only faster and thinner, but boasts more memory at a better price-point. Good news for the consumer, but better for marketers.

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Media
Salon City magazine lets advertisers create customized mobile ads

 

By Giselle Abramovich

Salon City, a lifestyle title with a Hollywood spin, is using Broadcaster Media's Smarts platform for the creation and distribution of media-rich, context-specific ads to mobile consumers.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Advertising
Marketing is hard, mobile is not: Air2Web exec

 

By Giselle Abramovich

New York is flush with mobile marketing executives today with the Mobile Marketing Forum doing its annual run. Mark Emery, mobile marketing services firm Air2Web's senior director of agency relations, stopped by our office to talk mobile.

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Advertising agencies
Alloy Access enters mobile multicultural market

 

By Mickey Alam Khan

Ad agency Alloy Access has partnered with Real Content Group to deliver mobile marketing services to marketers targeting urban and multicultural markets.

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Register now for Mobile Marketing Forums in New York and San Diego as well as Europe and Asia-Pacific.



Database/CRM
1Touch Marketing, Paradise Coast Media merge to boost mobile business

 

By Giselle Abramovich

1Touch Marketing and Paradise Coast Media are merging to improve the quality of their mobile businesses.

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Associations
Mobile Marketing Association names new worldwide boards of directors

 

By Staff reports

The Mobile Marketing Association has announced its new boards of directors for North America, Latin America, Asia-Pacific and Europe Middle East and Africa.

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