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Research
Why Amazon and Facebook will be disruptive forces in 2012: Forrester
By Chantal Tode

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

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Advertising
Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

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Software and technology
Google unifies mobile, desktop Web experience with Chrome for Android
By Chantal Tode

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

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Advertising
MMA rolls out new services to help marketers standardize mobile advertising
By Lauren Johnson

The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns.

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Commerce
Who is getting mobile customer service right? - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Who is getting mobile customer service right?; Visa strengthens mcommerce reach via suite of mobile services.

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Research
70pc of tablet magazine readers want personalized ads: study
By Lauren Johnson

Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel.

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Advertising
Holly Hunt ups customer-client interaction with mobile connectivity - Luxury Daily
By Staff reports

Luxury Daily today - Holly Hunt ups customer-client interaction with mobile connectivity; Gucci leads luxury industry with shoppable video strategy.

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Content
Philips Healthcare generates 4,000 downloads of iPad app
By Lauren Johnson

Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

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Advertising
Uptick in mobile ads gives rise to exchange-traded media: panel
By Mickey Alam Khan

NEW YORK - As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

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