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U.S. Army tests mobile for Hispanic housing, business

 

By Mickey Alam Khan

The U.S. Army is testing mobile as part of an integrated effort to target Hispanic soldiers for a G.I. Bill-equivalent program that helps with housing or starting a small business.

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Messaging
Estee Lauder uses mobile for gift-with-purchase offer

 

By Giselle Abramovich

Cosmetics giant Estee Lauder has announced a Gift Time SMS Text Reminder service allowing consumers to sign up to receive text message alerts.

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Advertising
Google quietly launches iPhone app, new MMA-compliant image ads

 

By Gabrielle Kalika

Google Mobile has quietly made public its first native application for the Apple iPhone and iPod touch, as well as its compliance with Mobile Marketing Association mobile image ads.

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Advertising
San Diego utility promotes energy conservation via mobile

 

By Giselle Abramovich

San Diego Gas and Electric is conducting a mobile campaign to educate consumers on how they can save up to 20 percent on their energy bill.

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Messaging
MLB, Washington Nationals use mobile to raise money for diabetic kids

 

By Giselle Abramovich

Major League Baseball and The Washington Nationals have launched a text-to-give campaign to raise money for the creation of a Diabetes Care Complex for the Children's National Medical Center.

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Banking and payments
IBC Bank debuts bilingual mobile banking

 

By Dan Butcher

IBC Bank has launched a bilingual mobile banking application to better serve its large base of Spanish-speaking customers.

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Banking and payments
USAA offers banking, insurance and investing via mobile

 

By Dan Butcher

Financial services company USAA has introduced mobile technology to let members meet their banking, insurance and investment needs via Web-enabled phones and PDAs.

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Editorials
New bill in Senate for moratorium on wireless taxes

 

By Mickey Alam Khan

Three months after the U.S. House of Representatives, a new bill was introduced last week in the Senate for a five-year moratorium on new or existing taxes on wireless telecoms and infrastructure.

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