Today's headlines

By Giselle Abramovich

IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.

By Giselle Abramovich

Sportswear maker Reebok used mobile as part of an integrated campaign, creating awareness of its sponsorship of the Boston Celtics player Rajon Rondo before, during and after the NBA Finals.

By Dan Butcher

Handset manufacturer Nokia has acquired German mobile social network Plazes to expand its location-based mapping services and its business into the entertainment sphere.

By Dan Butcher

Samsung launched a branded entertainment campaign to promote the launch of the new Samsung Instinct, as well as raise awareness of Samsung Mobile.

By Dan Butcher

British mobile payments company Dialogue Communications is advocating single-click mobile payments as a way to improve usability and increase revenue.

By Gabrielle Kalika

Pangea Media is implementing the fun and educational benefits of quizzes and surveys and converting it to mobile, giving marketers a new way of engaging with and advertising to customers.

By Mickey Alam Khan

The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns.