Today's headlines

By Mickey Alam Khan

NEW YORK - Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.

By Mickey Alam Khan

NEW YORK - The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.

By Giselle Abramovich

NEW YORK - Marketers who want to reach mobile consumers need to differentiate the technical and market factors of mobile advertising to identify the best opportunities for brand and campaign goals.

By Gabrielle Kalika

Vegas.com is letting consumers access Las Vegas entertainment information and buy tickets to shows right from their mobile phones.

By Gabrielle Kalika

Wireless carrier Sprint is letting owners of HTC's Touch and Mogul devices use Windows Mobile 6.1 as their mobile operating system.

By Gabrielle Kalika

Television game network GSN and Cellufun, an ad-supported mobile games community, partnered to bring Catch 21 to mobile.

By Nisheeth Mohan

Are you depending on common short codes to engage mobile consumers?