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Today's headlines


Advertising
Land Rover takes a ride with mobile

 

By Giselle Abramovich

Land Rover has launched a mobile Web portal for its all-terrain vehicles to drive sales.

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Advertising
Mobile is awkward step-child of traditional channels, says analyst

 

By Giselle Abramovich

Mobile advertising is in early stages but will flourish once advertisers become more educated, more capable mobile devices are introduced and wireless networks are faster.

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  Advertise on Mobile Marketer. According to Airwide Solutions, 80% of major U.S. brands are planning to market via mobile phones by 2008. Jodie Solomon can help you reach your goal. Call her at (212) 334-6366 or email her at .  



Email
Oz paves yellow brick road for mobile email

 

By Gabrielle Kalika

Mobile messaging provider Oz introduces an email service for smartphones called SmartMail.

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Software and technology
Bango Analytics to track site, campaign data

 

By Gabrielle Kalika

Bango has upped the ante with a new version of its Bango Analytics software, which features new technology that tracks site and campaign data.

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Software and technology
FusionOne partners with content providers

 

By Gabrielle Kalika

FusionOne has teamed with six content providers to give mobile users more multimedia applications, new technology, gaming, videos and caller ID services.

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Columns
Battle of mobile marketing: Client widgets vs. mobile sites

 

By Michael Neidhöfer

There is no doubt that mobile users everywhere are hitting their Internet buttons more frequently. The question is how to get the right content up on the Mobile Web in order to market to them effectively?

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