Today's headlines

By Giselle Abramovich

Several brands including Ford, Land Rover, Jaguar and Universal Pictures' "The Mummy: Tomb of the Dragon Emperor" have announced new advertising campaigns for the iPhone 3G.

By Giselle Abramovich

DHL, an express delivery and logistics company, is letting customers using its Global ProView product track their shipments using a mobile phone.

By Mickey Alam Khan

Mobile search and advertising network JumpTap and Pinch Media have joined forces to offer in-application iPhone advertising.

By Gabrielle Kalika

Alltel Wireless and Txtstation have partnered to offer interactive promotions to fans at select Alltel-sponsored sports venues.

By Giselle Abramovich

A new study claims that text messaging will retain its lead as the highest revenue generator across all messaging categories.

By Giselle Abramovich

The Interactive Advertising Bureau announced the public comment release of its “Ad Campaign Measurement Process Guidelines.”

By Fran Heeran

If advertisers and content providers want to take full advantage of the mobile channel, they need a more appropriate payment mechanism than Premium SMS.