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Content
Dunkin' Donuts amplifies mobile efforts with Instagram, Halloween-themed initiatives
By Rimma Kats

Dunkin' Donuts is solidifying its position in mobile with a new campaign that drives engagement through Instagram and Twitter, as well as educates consumers about the company's new mobile payments application.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Oct. 25: Mall of America: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Marketing

Register for this free webinar Oct. 25 at 2 - 3 p.m. ET on 5 last-minute tips for effective 2012 holiday mobile marketing in a season where marketers may struggle to stand out. Panelists from Mall of America, Ignited and Fiksu.

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Research
Mobile, social is key to driving consumer loyalty for brands: report
By Chantal Tode

Twenty-three percent of the top 100 brands for loyalty enable consumer outreach and engagement via mobile and social networks using phones, smartphones, computers and tablets, according to a new report from Brand Keys.

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Messaging
AccuWeather sends up to 5M push notifications per month
By Chantal Tode

AccuWeather's push notification program sends up to 5 million severe weather alerts every month. Based on the success of these efforts, the publisher is expanding the program to deliver media-rich content.

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Commerce
HSN exec: Personalization is expectation on mobile - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - HSN exec: Personalization is expectation on mobile; Children's Place exec: Mobile holiday sales will be incremental.

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Advertising
Bobbi Brown taps mobile advertising to promote new store
By Rimma Kats

Estee Lauder's Bobbi Brown is using mobile advertising to promote its new Grand Central Station location and drive consumers to it.

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Advertising
25pc US consumers to make holiday purchase via mobile: report - Luxury Daily
By Staff reports

Today in luxury marketing: 25pc US consumers to make holiday purchase via mobile: report; Chanel, Barneys face flack for pushing brand envelope.

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Columns
Are tweets the new press release?

By Vanessa Horwell

Twitter's immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.

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