Today's headlines

By Mickey Alam Khan

A new study from Forrester Research Inc. claims that online mobile email users are different from general email subscribers.

By Giselle Abramovich

Outrider, a search agency within WPP Group's GroupM Search, introduced a mobile search practice group for the adoption, strategy, development and execution of mobile search marketing.

By Giselle Abramovich

Mobile media service provider Azuki is using its technology platform to create, deploy and monetize new mobile services for Automotive Networks Corp.'s WheelsTV.

By Gabrielle Kalika

Merchant-funded reward network Thanks Again has partnered with mobile advertising firm RocketBux to allow Thanks Again subscribers and participating merchants to interact via mobile messaging.

By Tim Favia

If mobile is going to be the next big ad medium, it will need the help of the traditional media formats. Mobile's challenge is to engage people on their mobile phones in a legal and non-offensive way.

By Mickey Alam Khan

A comment made at last week's IAB Leadership Forum: Mobile event was honesty at its best and marketing at its smartest. It came from the CEO of one of the leading mobile marketing agencies.