RSS  |  Advertise with us | Download mobile app October 26, 2012



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Manufacturers
Apple on track to generate over $200 billion
By Chantal Tode

While Apple is dealing with some production issues as it tries to keep up with demand for its products, yesterday's results suggest that the company could still generate over $200 billion in 2013.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this





Software and technology
Microsoft's enterprise mobility play gains steam with Windows 8, Surface tablet
By Chantal Tode

In a pair of events yesterday to introduce new software and devices, Microsoft made it clear that it wants to lay the groundwork for the future of mobility. However, in the short term, the impact may be felt more in the enterprise sector than with consumers.

Entire article | Email this



Software and technology
Mall of America exec: App download makes QR codes a challenge
By Lauren Johnson

A Mall of America executive who spoke yesterday during a Mobile Marketer webinar said that although the company has tested QR codes, they have not been successful yet since the technology forces consumers to download an application first.

Entire article | Email this



Advertising
Weather Channel targets users via hyperlocal, contextual mobile ad campaign
By Rimma Kats

The Weather Channel is running a targeted, location-based campaign that targets potential attendees in ZIP codes surrounding the OMC Emerge event.

Entire article | Email this



Commerce
56pc of holiday shoppers will engage in showrooming: Accenture - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - 56pc of holiday shoppers will engage in showrooming: Accenture; Denny's leverages QR codes on menus to target The Hobbit fans.

Entire article | Email this



Content
Abundance of devices, technologies make mobile a challenge: Mobile Shopping Summit Fall exhibitors
By Lauren Johnson

AUSTIN, TX - With manufacturers continuing to roll out new devices with unique screen sizes and a proliferation of technologies to use, it can be tough for marketers to know where to place their bets, according to exhibitors at the Mobile Shopping Fall Summit.

Entire article | Email this



Advertising
Brian Atwood marries in-store, mobile engagement via QR codes - Luxury Daily
By Staff reports

Luxury Daily today - Brian Atwood marries in-store, mobile engagement via QR codes; Michael Kors lauded for digital desire: report.

Entire article | Email this



Columns
Multiplication of mobile devices and what it means for marketers

By John Basso

Several factors are driving this proliferation of devices including miniaturization, technology transfer from mobile phones and price reductions due to volume manufacturing.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us