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Content
Which mobile channel will reign this holiday season?
By Rimma Kats

This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack?

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Content
PepsiCo puts QR codes in the center of new global campaign
By Lauren Johnson

PepsiCo is mobilizing its huge Live for Now global campaign by plastering QR codes on soft drink cups that let users keep up-to-date with the newest entertainment news.

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Research
Static banners generate more accidental clicks than rich media banners: report
By Chantal Tode

In a report comparing the performance for rich media and static banner ads on mobile devices, GoldSpot Media found that the former resulted in fewer accidental clicks.

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Content
Barneys solidifies mobile efforts with new HTML5 site
By Rimma Kats

High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.

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Commerce
H&M drives in-store traffic, brand awareness via app launch sponsorship - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - H&M drives in-store traffic, brand awareness via app launch sponsorship; 32pc of smartphone owners plan to download a shopping app for the holidays: study.

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Content
Pernod Ricard enlists mobile to help launch new vodka
By Chantal Tode

Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

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Advertising
Swarovski targets young females via mobile-based augmented reality - Luxury Daily
By Staff reports

Luxury Daily today - Swarovski targets young females via mobile-based augmented reality; Michael Kors, Nordstrom cash in on iPhone 5 via digital efforts.

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Columns
Mobile brings online shopping back into the aisle

By Scott Townsend

Mobile is shaping consumers’ minds and behavior, creating new expectations of convenience and an increased desire for cohesive cross-channel and multi-device shopping experiences.

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