RSS  |  Advertise with us | Download mobile app October 30, 2012



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Content
Hurricane Sandy tests mobile's mettle for always-on capability
By Staff reports

For natural disasters such as Hurricane Sandy, mobile takes on an always-on nature for publishers. Consumers are often glued to their TV sets, laptops and mobile devices simultaneously, making it key to crank out information continuously across all screens.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this





Research
Mobile ad spend undergoing fastest growth rates in US: IDC
By Chantal Tode

With the number of mobile users of the Internet expected to outnumber PC users by 2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in 2016, according to a new report from IDC.

Entire article | Email this



News briefs
Apple, Google, eBay - News briefs
By Staff reports

News briefs - Apple's iPad mini pre-orders quickly sell out; Google broadens product portfolio with new smartphone, tablets; eBay cuts 325 PayPal positions.

Entire article | Email this



Content
AccuWeather expands mobile offerings with Windows 8 app
By Lauren Johnson

AccuWeather is proving that it is important for marketers to have a presence on every platform with a new Windows 8 application.

Entire article | Email this



Advertising
Delta enlists print ads to increase app downloads
By Lauren Johnson

Delta is centering a new print campaign around QR codes that helps educate consumers about the airline's mobile boarding options.

Entire article | Email this



Commerce
Customer experience during Hurricane Sandy could speed or slow mcommerce adoption - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Customer experience during Hurricane Sandy could speed or slow mcommerce adoption; Victoria's Secret takes mcommerce efforts up a notch with Twitter integration.

Entire article | Email this



Advertising
Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt - Luxury Daily
By Staff reports

Luxury Daily today - Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt; Ecommerce, deferred purchases to lessen Hurricane Sandy luxury retail freeze.

Entire article | Email this



Columns
Specialty mobile agencies helping or hindering adoption of mobile in media mix?

By Jeff Gunderman

Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us