Today's headlines

For natural disasters such as Hurricane Sandy, mobile takes on an always-on nature for publishers. Consumers are often glued to their TV sets, laptops and mobile devices simultaneously, making it key to crank out information continuously across all screens.

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

With the number of mobile users of the Internet expected to outnumber PC users by 2015, mobile advertising is expected to grow significantly, reaching $28.8 billion in 2016, according to a new report from IDC.

News briefs - Apple's iPad mini pre-orders quickly sell out; Google broadens product portfolio with new smartphone, tablets; eBay cuts 325 PayPal positions.

AccuWeather is proving that it is important for marketers to have a presence on every platform with a new Windows 8 application.

Delta is centering a new print campaign around QR codes that helps educate consumers about the airline's mobile boarding options.

Mobile Commerce Daily today - Customer experience during Hurricane Sandy could speed or slow mcommerce adoption; Victoria's Secret takes mcommerce efforts up a notch with Twitter integration.

Luxury Daily today - Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt; Ecommerce, deferred purchases to lessen Hurricane Sandy luxury retail freeze.

By Jeff Gunderman

Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?