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Research
Location-based services to bring in $4B revenue in 2012: study
By Lauren Johnson

Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Taco Bell taps iAd to amplify brand awareness
By Rimma Kats

Fast food giant Taco Bell is continuing to promote its Doritos Tacos through different mobile mediums including a new iAd campaign that mixes social media and location-based technology to drive consumer engagement.

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Advertising
IRobot leverages augmented reality for 3D print ad in Popular Science
By Chantal Tode

IRobot is leveraging augmented reality to bring readers of Popular Science magazine a 3D experience showing the inner workings of the Roomba robotic vacuum cleaner.

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Content
Nissan revs up second-screen experience with mobile site
By Lauren Johnson

Nissan is partnering with Sony Playstation's Gran Turismo franchise on a second-screen experience that lets consumers interact with content in real-time through tablets and smartphones.

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News briefs
Apple, Verizon Wireless, Vodafone – News briefs
By Staff reports

News briefs - Apple’s head of iOS software to depart in company reorganization; Nokia Lumia 822 available exclusively from Verizon Wireless; Vodafone to launch NFC-enabled mobile wallet next year.

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Commerce
Walmart exec: Augmented reality provides unique social interactions - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Walmart exec: Augmented reality provides unique social interactions; Starbucks leans on mobile advertising to drive online, in-store revenue for Verismo.

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Advertising
The future of luxury brand augmented reality: Wow to utility - Luxury Daily
By Staff reports

Luxury Daily today - The future of luxury brand augmented reality: Wow to utility; Luxury retailers transform Twitter to post-storm customer care hub.

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Columns
4 tips to ease the transition to responsive Web design

By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

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