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Today's headlines

Is Apple displaying weakness as a mobile leader?
By Chantal Tode

Apple's renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Victoria's Secret bolsters awareness for new VSX line via rich media messaging
By Rimma Kats

Victoria's Secret is using rich media messaging to offer consumers video content, as well as other exclusives about its new VSX Sport line.

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Apple, Disney and Facebook top list of most successful brand apps: study
By Lauren Johnson

Apple, Disney and Facebook are the top marketers who are generating high numbers of application downloads, according to a new report from Distimo.

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Pandora unveils new mobile redesign
By Rimma Kats

Internet radio service Pandora has redesigned its iOS and Android mobile applications to offer listeners a more personalized and social music experience.

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Bar code-based mobile coupons will take flight this holiday season - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily - Bar code-based mobile coupons will take flight this holiday season; Walmart aims to increase mobile sales through new campaign.

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Software and technology
Procter & Gamble packs QR codes into print ads for multichannel interaction
By Lauren Johnson

Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products, but also drive mobile sales for brands including Secret, Pantene and Gillette.

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Montblanc steps up mobile image sharing via global campaign - Luxury Daily
By Staff reports

Luxury Daily today - Montblanc steps up mobile image sharing via global campaign; Dior, Burberry go head-to-head in social domination: report.

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With mobile, brands should reengineer thinking around customer experiences

By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

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