RSS  |  Advertise with us | Download mobile app November 1, 2012



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Manufacturers
Is Apple displaying weakness as a mobile leader?
By Chantal Tode

Apple's renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this





Messaging
Victoria's Secret bolsters awareness for new VSX line via rich media messaging
By Rimma Kats

Victoria's Secret is using rich media messaging to offer consumers video content, as well as other exclusives about its new VSX Sport line.

Entire article | Email this



Research
Apple, Disney and Facebook top list of most successful brand apps: study
By Lauren Johnson

Apple, Disney and Facebook are the top marketers who are generating high numbers of application downloads, according to a new report from Distimo.

Entire article | Email this



Music
Pandora unveils new mobile redesign
By Rimma Kats

Internet radio service Pandora has redesigned its iOS and Android mobile applications to offer listeners a more personalized and social music experience.

Entire article | Email this



Commerce
Bar code-based mobile coupons will take flight this holiday season - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily - Bar code-based mobile coupons will take flight this holiday season; Walmart aims to increase mobile sales through new campaign.

Entire article | Email this



Software and technology
Procter & Gamble packs QR codes into print ads for multichannel interaction
By Lauren Johnson

Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products, but also drive mobile sales for brands including Secret, Pantene and Gillette.

Entire article | Email this



Advertising
Montblanc steps up mobile image sharing via global campaign - Luxury Daily
By Staff reports

Luxury Daily today - Montblanc steps up mobile image sharing via global campaign; Dior, Burberry go head-to-head in social domination: report.

Entire article | Email this



Columns
With mobile, brands should reengineer thinking around customer experiences

By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us