RSS  |  Advertise with us | Download mobile app November 2, 2012



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Video
Measuring mobile video beyond the click-through rate
By Lauren Johnson

Brands such as Tide, McDonald's and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.

Entire article | Email this



Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this





Advertising
Skittles, 7-Eleven reward consumers through mobile game
By Rimma Kats

Wrigley's Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.

Entire article | Email this



Legal/privacy
App developers face potential fines over lack of privacy policies
By Chantal Tode

In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.

Entire article | Email this



Media
National Geographic taps iPhone to showcase daily content
By Lauren Johnson

National Geographic has rolled out an iPhone application of its monthly magazine that uses content such as games and social media to keep users coming back on a daily basis.

Entire article | Email this



Content
Powerade juices up Endomondo app with hydration meter
By Chantal Tode

Coca-Cola brand Powerade is teaming up with app-based social fitness community Endomondo to sponsor a new feature, the Powerade hydration meter, as well as a series of sports challenges.

Entire article | Email this



Commerce
Dunkin' Donuts makes mobile payments app priority via new campaign - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Dunkin' Donuts makes mobile payments app priority via new campaign; Kohl's leverages mobile to spread its holiday message.

Entire article | Email this



Advertising
Lexus geo-targets mobile users via banner ads - Luxury Daily
By Staff reports

Luxury Daily today - Lexus geo-targets mobile users via banner ads; Mercedes, Bergdorf push through the storm via Sandy relief efforts.

Entire article | Email this



Columns
6 tips to better customer service with mobile consumers

By Duke Chung

Mobile has the potential to replace laptops and desktops as the primary gateway to the Internet. Because of its pervasive use and real-time convenience, mobile is a disruptive technology that must be addressed immediately.

Entire article | Email this



"Mobile Geo Fences | SUMOTEXT"

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us