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Research
Mobile local ad spend growing more slowly than expected: report
By Chantal Tode

While mobile local ad revenues are expected to grow, the short-term rate of adoption by advertisers is happening at a slower pace than previously expected, according to a new report from BIA/Kelsey.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Software and technology
Duane Reade elevates magazine content via mobile
By Lauren Johnson

New York drugstore chain Duane Reade is enlisting mobile to help promote its new branded in-store magazine, Happy & Healthy.

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Advertising
T.G.I. Friday’s narrows focus for product push through in-app advertising
By Lauren Johnson

Casual dining chain T.G.I. Friday’s is running a campaign that targets TV viewers to bolster awareness of the company’s line of frozen foods.

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Content
Butterball whips up holiday meal recipes via app
By Lauren Johnson

Butterball is helping consumers prepare for their upcoming Thanksgiving meal prep with a mobile application that walks them through the process of cooking a turkey.

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Commerce
Starbucks caffeinates mobile payments with over 2M mobile transactions per week - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Starbucks caffeinates mobile payments with over 2M mobile transactions per week; Target makes QR codes key driver in holiday efforts.

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News briefs
Budweiser, Android, Microsoft - News briefs
By Staff reports

News briefs - AKQA to develop mobile programs for Budweiser, Bud Light and Stella Artois; Android’s strong growth propels it to 75pc market share in Q3; Microsoft rumors of a smartphone gain steam.

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Advertising
Boodles bolsters 360-degree brand experience via mcommerce site - Luxury Daily
By Staff reports

Luxury Daily today - Boodles bolsters 360-degree brand experience via mcommerce site; Young Hollywood holds immense star power for luxury brand ambassadorship.

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Columns
Developing a mobile customer engagement plan

By Scott Gamble

Mobile marketing represents one of the most interesting, must-respond challenges to retailers in decades: where to begin? We have never gone from “that’s impossible” to “we need to get this done” so quickly.

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