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Today's headlines


Research
Apple's iPad market share has a bite taken out of it by lower-priced tablets
By Chantal Tode

In a sign of strong interest from consumers for lower-priced tablets, iPad’s market share dropped to 50 percent in the third quarter, while Samsung, Amazon and Asus all picked up share, according to new research from International Data Corp.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Content
Nissan takes multichannel approach with new mobile campaign
By Rimma Kats

Nissan is using a combination of mobile banner and video advertising, rich media and tablet-specific ads for its new Hispanic campaign.

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Advertising
Jell-O spurs holiday meal inspiration with mobile ads
By Lauren Johnson

Kraft Foods-owned Jell-O is mixing up its marketing this holiday season with mobile banner ads that inspire consumers to whip up their own sweet treats.

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Messaging
Rock the Vote ties location and mobile to drive Election Day turnout
By Lauren Johnson

Rock the Vote is making a last-minute push to drive users to the polls today.

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Commerce
Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales; 1800Flowers implements Google Wallet to streamline mobile commerce site.

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Advertising agencies
MediaVest, Millennial deal points to mobile’s growing role for agencies
By Chantal Tode

In a sign of the growing role that mobile is playing for agencies, MediaVest is partnering with Millennial Media to provide mobile data and advertising technology to help clients such as Coca-Cola and Procter & Gamble better target mobile customers.

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Advertising
Prada flaunts arts affiliation via first mobile app - Luxury Daily
By Staff reports

Luxury Daily today - Prada flaunts arts affiliation via first mobile app; Saks fights for holiday foot traffic through high-tech display.

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Columns
Why the presidential campaign was not a case study in building a mobile strategy

By Alex Campbell

As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.

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