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Strategy
Is mobile-first becoming a cliché?
By Rimma Kats

Mobile-first is becoming a popular phrase that marketers have been using over the past few months. However, few have truly taken the key steps needed, and continue to see the medium as a great add-on instead of necessity.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Software and technology
Android's growing malware problem has implications for users, marketers
By Chantal Tode

Despite steps taken by Google earlier this year to address the growing problem of malware on Android devices, the rapid growth in the number of new mobile malicious programs on the platform continued in the third quarter, according to a new report from Kaspersky Labs.

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Advertising
AccuWeather sees jump in mobile ad requests during Superstorm Sandy
By Chantal Tode

AccuWeather saw a 59 percent increase in ad requests during the peak of Superstorm Sandy as marketers enlisted mobile to help them reach those affected with important information about where to find the products and services they needed.

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Research
Augmented reality apps predicted to generate $300M in 2013: study
By Lauren Johnson

A mixture of revenue from advertising, paid application downloads and post-download content will contribute to approximately $300 million in revenue for augmented reality next year, according to a new study from Juniper Research.

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Advertising
Unilever's Degree leverages video to build brand awareness through iAd campaign
By Lauren Johnson

Unilever's Degree is running an iAd campaign to boost brand awareness on a few different levels.

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Commerce
Walmart, Mattel partner for QR-code enabled virtual toy store - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily - Walmart, Mattel partner for mobile bar code-enabled virtual toy store; Starbucks flaunts Verismo products via QR code push.

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Advertising
Luxury brand mobile use must shift from marketing to experience: Vibes exec - Luxury Daily
By Staff reports

Luxury Daily today - Luxury brand mobile use must shift from marketing to experience: Vibes exec; Saks takes the reins in holiday ecommerce via digital guide.

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Columns
Sandy shows mobile-first becomes mobile-only

By Dan Hodges

Mobile as a lifeline became a reality as Superstorm Sandy hit the nation's largest city and the Tri-State area comprising New York, New Jersey and Connecticut as well as other states in the neigbhorhood.

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