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Advertising
Are low CPCs the new normal for mobile advertising?
By Chantal Tode

With mobile ad rates consistently lower than on desktop - even as mobile customer bases grow - the industry is increasingly concerned about when and even if CPCs will ever start to increase.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Television
Mobile Web speeds up TV's second-screen adoption
By Lauren Johnson

There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.

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Content
ESPN exec: Mobile creative could be better
By Rimma Kats

NEW YORK - An ESPN executive at the ad:tech 2012 conference said that marketers are facing several challenges in the mobile space, one of which is creative.

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Advertising
Nielsen exec: Mobile advertising done well shows great promise as branding vehicle
By Rimma Kats

NEW YORK - A Nielsen executive at the ad:tech 2012 conference said that the mobile landscape is growing daily and marketers can effectively use channels such as mobile advertising to influence shopping and conversion.

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Commerce
Adidas, Kohl's mobile commerce campaign racks up 13,000 sweepstakes entries - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Adidas, Kohl's mobile commerce campaign racks up 13,000 sweepstakes entries; MasterCard, ING bridge desktop, mobile commerce via new payment service.

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Research
31pc of iOS 5 users pick Google Maps over Apple's maps feature: report
By Chantal Tode

More than half of iOS 5 users are using Google Maps either exclusively or some of the time over Apple Maps, according to new data from RealityMine.

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Advertising
InterContinental Hotels ups culinary experience via mobile program - Luxury Daily
By Staff reports

Luxury Daily today - InterContinental Hotels ups culinary experience via mobile program; Neiman Marcus taps global desire for luxury via ecommerce expansion.

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Columns
Voting, politics and mobile

By Shuli Lowy

While neither the Romney or Obama campaigns discussed how much of the roughly $159 million spent in online advertising was allocated to mobile, they both disclosed their involvement in advertising on mobile phones and tablets.

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