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Manufacturers
IPhone vs. Samsung Galaxy SIII: Which offers the better advertising platform?
By Chantal Tode

With Samsung’s Galaxy SIII outselling the iPhone in the third quarter, this raises the question for marketers of which smartphone offers greater potential as an advertising vehicle?

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 7: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Caesars Entertainment, Burt’s Bees and Hipcricket.

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Content
Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping
By Rimma Kats

NEW YORK – A Jaguar Land Rover executive at the ad:tech 2012 conference said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message.

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Media
Wired exec: Tablets help publishers, advertisers create engaging reader experiences
By Rimma Kats

NEW YORK – A Wired executive at the ad:tech 2012 conference said that the tablet market is maturing and publishers are now focused on creating sustainable tablet revenues, as well as developing unique content in a cost-effective manner.

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Software and technology
Channel 4 marries print and mobile via augmented reality
By Lauren Johnson

British broadcast network Channel 4 has rolled out an application to let fans of celebrity chef Jamie Oliver interact with cookbook content through their handsets.

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Research
18-34 demographic very receptive to mobile ads, sharing offers: report
By Chantal Tode

Mobile users between the ages of 18 to 34 years old are strongly receptive to mobile ads, with 47 percent having clicked on a mobile ad in the past three months, according to a new report from RadiumOne.

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Commerce
Dunkin’ Donuts gives mobile payments app a jolt with targeted offers - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Dunkin’ Donuts gives mobile payments app a jolt with targeted offers; MasterCard exec: Every connected device will become a commerce device.

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Advertising
Audi bolsters mobile ad placement with video - Luxury Daily
By Staff reports

Luxury Daily today - Audi bolsters mobile ad placement with video; Zegna engages savvy male consumers through Google+ campaign.

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Columns
How can mobile display make real money?

By Kevin Hannan

Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low.

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