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Today's headlines


Manufacturers
Does Windows 8 have a leg-up on app discoverability?
By Lauren Johnson

Microsoft has ambitious goals for its Windows 8 operating system, including making it one of the big players in the mobile space, and the company is taking big strides to achieve that with a recent overhaul of its app store, which intends to improve application discoverability.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Caesars Entertainment, Burt’s Bees and Hipcricket.

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Research
Push messaging doubles app retention rates compared to opt-out users: report
By Chantal Tode

When used correctly, push notifications can help mobile application developers double their four-month user retention rates, while significantly driving engagement, according to a new report from Urban Airship and Wave Collapse.

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Q&A
Mobile sales to reach 20pc of online this year: IBM
By Mickey Alam Khan

Consumers shopping on smartphones and tablets will make this a record-breaking year for mobile, according to a senior executive at software, services and mainframe giant IBM Corp.

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Content
Ad:tech attendees embrace mobile and new emerging technologies despite Superstorm Sandy
By Kristina Mayne

NEW YORK – Superstorm Sandy did not stop brands such as Pepsi, MasterCard and Jaguar Land Rover from attending last week’s ad:tech 2012 conference and discussing the critical role that mobile continues to play in their marketing efforts.

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Commerce
Free shipping offers lure in mcommerce shopping, while mobile-driven offers grow - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Free shipping offers lure in mcommerce shopping, while mobile-driven offers grow; What works: REI or Dick’s Sporting Goods take on loyalty-driven mobile apps.

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Advertising
4Info, Truste team up to protect mobile consumer privacy
By Rimma Kats

4Info and Truste have partnered together to protect consumer privacy when delivering mobile ads.

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Advertising
Cadillac targets business-minded consumers via mobile ads - Luxury Daily
By Staff reports

Luxury Daily today - Cadillac targets business-minded consumers via mobile ads; Louis Vuitton eyes the masses with first TV commercial.

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Columns
Apple’s iPad Mini: The first mobile tablet?

By Tobias Dengel

The iPad Mini is not the first of its kind, but Apple's release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.

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