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Strategy
Reaching the fragmented mobile audience
By Rimma Kats

The mobile market is growing by leaps and bounds and device manufacturers are pushing out new smartphones and tablets to try and meet the needs of the consumers. Although variety is a good thing, different devices, platforms and screen sizes are causing fragmentation in the emerging space.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: "Mobile Outlook 2013: Up, Down or Flat?" Panelists include execs from Caesars Entertainment, Burt's Bees and Hipcricket.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Research
Mobile video generates 58pc brand recall: study
By Lauren Johnson

Mobile video is strong in building brand awareness, especially when compared to television and online components, according to a new study from AdColony and Horizon Media.

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Software and technology
Taylor Swift delivers 3D experience for fans via augmented reality
By Chantal Tode

The official Taylor Swift mobile application has been updated to include an augmented reality experience that is triggered when users interact with the singer's new album, Red.

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News briefs
Medialets, AP, Weather Co. - News briefs
By Staff reports

News briefs - Vivaki in far-reaching mobile ad serving partnership with Medialets; AP sells mobile coupon program iCircular to Wanderful Media; The Weather Co. hires VP of sales strategy.

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Commerce
Toys R Us drives holiday sales via multichannel mobile effort - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Toys R Us drives holiday sales via multichannel mobile effort; American Express taps mobile to update loyalty program for the holidays.

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Advertising
Barneys lures mobile users with holiday scavenger hunt - Luxury Daily
By Staff reports

Luxury Daily today - Barneys lures mobile users with holiday scavenger hunt; Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture.

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Columns
3 things you might not know about full-screen mobile advertising

By Kurt Hawks

Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix.

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