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Legal/privacy
Papa John’s SMS practices could cost it over $250M in damages
By Chantal Tode

Papa John’s faces a class action suit over text messages allegedly sent to customers not interested in receiving such communications, with damages potentially reaching more than $250 million.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment, Burt’s Bees and Hipcricket.

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Advertising
Best Buy engages tech-savvy consumers via targeted mobile ad campaign
By Rimma Kats

Best Buy is encouraging consumers to visit its locations and check out the latest selection of smartphones it has to offer via a new targeted mobile advertising campaign.

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Research
Navigation app usage spiked 104pc during Superstorm Sandy: study
By Lauren Johnson

Utility-based applications took center stage in how mobile users accessed content during Superstorm Sandy, according to a new study from Velti.

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Advertising
Dodge takes multichannel approach via app sponsorship
By Lauren Johnson

Dodge’s Ram aims to connect with outdoor enthusiasts this hunting season through a sponsorship with Bonnier Corp.’s Field & Stream.

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Commerce
EBay targets holiday shoppers with mobile-exclusive deals - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - EBay targets holiday shoppers with mobile-exclusive deals; Bank of America targets small businesses with mobile payments, deals services.

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Advertising
Barneys revamps in-store checkout via iPad POS technology - Luxury Daily
By Staff reports

Luxury Daily today- Barneys revamps in-store checkout via iPad POS technology; Chanel pushes city-specific collection via castle spectacle.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Columns
Making mobile ads engaging

By Doug Stovall

The novelty of running the first set of mobile ads has passed, and brands and agencies must now shift their focus on how to create engagement and encourage sales.

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