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Strategy
App deleted after one use: What should brand do?
By Rimma Kats

It is not enough to simply launch a mobile application. Brands need to support it with marketing and social efforts to keep consumer engaged after the app is downloaded to their device.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Media
Bloomberg delves into news personalization with iPad redesign
By Lauren Johnson

Bloomberg has updated its iPad application with new features including a customized homepage for a tailored browsing experience.

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Content
Lindt sweetens holiday marketing with mobile messaging app
By Chantal Tode

Chocolate maker Lindt USA gives mobile a key role in its holiday marketing program via a new app enabling users to send customized holiday greetings to family and friends.

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Research
Mobile use varies between auto shoppers and service buyers: report
By Chantal Tode

While the automotive category has a 51 percent conversion rate in mobile, new research suggests that mobile use varies greatly within the category based on user needs and intent.

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Commerce
HSN exec: Mobile year-to-date sales top $100M - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - HSN exec: Mobile year-to-date sales top $100M; QVC US mobile orders increase 142pc in Q3.

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Advertising
Mobile trumps social to target influential affluents: Unity Marketing - Luxury Daily
By Staff reports

Luxury Daily today - Mobile trumps social to target influential affluents: Unity Marketing; Ferrari flaunts adventurous side via model-specific app.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Columns
ROI and engaging experiences in an increasingly fragmented mobile world

By Marci Weisler

Over the last few years, we have seen an amazing influx of new mobile devices, with replacement cycles speeding up and many hoping for the latest shiny screen.

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