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Advertising
McDonald’s iAd strategy helps solidify its mobile advertising reign
By Rimma Kats

While many marketers test out Apple’s iAd network only once, fast food giant McDonald’s has unveiled its sixth campaign, which not only promotes the company’s new products, but takes advantage of the device’s capabilities to offer a more interactive experience.

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Advertising
Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
GM combines branding, financial disclosures in mobile ad
By Chantal Tode

General Motors recently took advantage of a new rich media mobile ad unit that splits banner space between branding elements and required financial disclosures for a campaign that resulted in a click-through rate of 1.31 percent.

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Content
Lindt sweetens holiday marketing with mobile messaging app
By Chantal Tode

Chocolate maker Lindt USA gives mobile a key role in its holiday marketing program via a new application that lets users send customized holiday greetings to family and friends.

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Commerce
Showrooming to influence up to $1.7B in holiday retail sales: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Showrooming to influence up to $1.7B in holiday retail sales: report; Balancing third-party and branded apps during the holidays.

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Research
Long-form content brings in 71pc of tablet video views: study
By Lauren Johnson

Consumers are watching more than just short video clips on their mobile devices, according to a new study from Ooyala.

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Advertising
Starwood taps Passbook for mobile member benefits - Luxury Daily
By Staff reports

Luxury Daily today - Starwood taps Passbook for mobile member benefits; Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email.

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Classic Guides
Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Columns
Cash transactions in a mobile retail world

By Paul St. George

The convergence of cloud-based software and feature-rich mobile devices offers new possibilities for retailers to better serve and engage their shoppers.

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